Vaival is the partner of choice for entrepreneurs, SMEs and major corporations. We’ve helped many businesses enhance their services by via custom software development, design innovation and consultancy. We pride ourselves on excellence in customer experience and a revolutionary approach to solving IT issues facing businesses. There is no substitute for...Read More
Overview
Client identified a common problem for Amazon sellers and e-commerce businesses in general – managing the various aspects of their business such as marketing, tracking jobs, finding new products etc was too complicated. They found the process ‘frustrating and stodgy’ and were spending far too much time doing admin rather than focusing on strategy and sales which was their core business. They were considering hiring a new member of staff do deal with the admin. But that would have meant increasing their overheads.
Then they came up with a better idea. An all-in-one piece of software that does the job for them. Rather than buying multiple tools which made managing their business costly and time-consuming they wanted one single suite of tools based on simplicity and functionality.
Challenge
Vaival were drafted in to create custom software which was more or less the same as Helium 10. Blackbird Suite was to be cloud based. Keen to meet every client need, Vaival took an agile approach to the project. The challenge was to design and create a suite that was powerful enough to do the job but simple enough for users that it actually saved them time and boosted sales.
Results
Blackbird Suite is now counted among the top performing tools for managing an Amazon selling business. There are over 4000 users and in just one year Blackbird Suite has been used to close $400,000 worth of sales. Having all the features in one place has allowed e-commerce business owners to manage their accounts more efficiently and to analyse the strengths and weaknesses of their sales process and their products quickly and easily.
Tools include:
- Profit Dashboard – Instantly see how much profit you are making on Amazon. View the sales of each product, refunds & returns, profit margin and other data to help you understand the overall profitability of your business.
- Opportunity Finder – Helps you find profitable niches on Amazon and increase your inventory. Filters allow you to narrow down results and improve sales and profitability.
- Product Tracking – Helps you track your product data by connecting to Seller Central. Collect data on sales rankings, price, reviews, rating and other key data to formulate a profitable strategy.
- Keywords Research & Tracking – Find the best keywords with a high buying intent for your listing. Track keyword rankings to continuously adjust your strategy and listing.
- Email Alerts – Send a friendly reminder customers. That is proven to significantly increase your chances of getting positive feedback. Alerts can be set on product monitoring data, keyword rankings, negative reviews and more.
- Marketing Automation – Get email automation for shipping & delivery alerts. Feedback and review requests, newsletter and custom campaigns are supported. Eliminate the need to subscribe to a separate email marketing tool.
- Product Watcher – Keep an eye on your products and those of your competitors with regular business intelligence data such as price, sales ranking, estimated sales, number of reviews, inventory and more.
- Split Test- Test various listing elements such as listing price, images, descriptions, and titles with Blackbird’s split testing which allows you to see which listing variation is more profitable for each product.
- On-Page Analyzer – Analyze competitor’s listing to find their strengths and weaknesses. Use the information you obtain to enhance your listings
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